Search Engine Optimization (SEO) may sound very technical and
beyond the comprehension of an average person, but this is not really the case.
It is simply the process of optimizing websites so that they will rank higher
in web searches. It is done based on the knowledge of how search engines work,
and it can lead to your site receiving far more traffic than it would
otherwise.
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| Boise, Idaho Search Engine Optimization Services |
Websites that have mastered the concepts of SEO will find themselves
continually ranking near the top of the listings that display when someone
performs a search on Google or on other leading search engines. But those
websites that have not mastered SEO can find themselves nearly invisible to
search engines, even when someone enters search terms that are directly related
to the content of their websites.
How Search Rankings Work
The major search engines, such as Google, Bing and Yahoo all work in a similar
way: they scan every website that exists on the Internet and they provide a
ranking for each one based on how credible and authoritative they believe the
site is. Whenever someone then performs a web search, the search engine
responds by listing sites in order of their rankings.
This is where SEO comes into play, as when done correctly it can improve the
rankings of a particular site so that it will appear higher in the search
rankings, which will lead to increased traffic.
Organic SEO
The major search engines are constantly scanning websites on the Internet.
Organic SEO refers to the process of optimizing your website so that when the
search engines reach your site they will be able to both read the content and
properly understand it, which will lead to your site ranking higher than it
normally would.
Optimizations are made so that the search engines do not encounter problems
when scanning and analyzing your website, which can result in your site having
an unnecessarily low ranking. Those who have expertise in SEO are able to
determine if a website has issues that could result in a low ranking. They also
have the expertise to fix these issues so that your website will subsequently
rank higher.
SEO experts further use various tools, such as Google Analytics, to better
optimize websites.
Pay-Per-Click (PPC) SEO Campaigns
PPC SEO campaigns can supplement organic SEO and bring further traffic to a
website. These are paid ads that appear in search engine listings when someone
performs a web search. They get their name from the fact that you only pay for
the ad if someone clicks on it and is sent to your website.
You can initiate PPC SEO campaigns almost instantly and you usually can begin
receiving traffic soon after that.
A Blended SEO Approach
You do not have to choose between organic SEO and PPC SEO. Instead, you can
choose a blended approach that incorporates both methods. As organic SEO may
take many months before providing results, you can use PPC SEO at first to get
traffic to your site. Then, as the organic SEO begins to kick in, you can
reduce your use of PPC SEO, with the ultimate goal of eventually using only
organic SEO, which will cost you nothing.
